Seller- Staging

Staging is an important step that many homeowners and agents skip. The reason that staging is important is twofold. First of all, living in a home and selling a home are two very different things. We would like to showcase your home in the best possible light so that a buyer can envision themselves living in your house. That is what a good stager does. They dress up the home so that the buyer feels like they can see themselves living there.

Secondly, staging a home sets the foundation for the marketing plan. Excellent photos of a disorganized space is still just a disorganized space. Staging can show off the essential details of your home, and allow for the photography to shine. We prefer to have homes professionally staged to show your home in the best possible manner.

A professional stager will help you with clutter control, depersonalization, helping choose paint colors, accessories, rearranging furniture to flow better, making suggestions on lighting changes, variations on wall hangings, and how to create a sense of balance.

Here is an example of a townhouse, before and after. In the before photo, the homeowner took their own photo to list as for sale by owner (FSBO). In the after photo, an agent had a stager help change things and the agent hired Steven to photograph the home. There is quite a difference in both the quality of the space, and the quality of the photograph. Note that we received permission from the owner to use his photo, and the second photo is our photo.

If you already moved out of your home, or are planning to move out before listing your home for sale, staging can really change the feel of a home. Although a vacant house can feel big and roomy, it doesn't feel personable, or inviting. This is because most consumers can't envision how a room looks with furniture. They just see large open spaces. Providing furniture to help them see how the room can be used is very helpful and can actually help them fall in love with the home. This is an important point. Just take a look at these before and after photos. This seller wanted to try to sell the home vacant. We shot the house while vacant and tried to sell it vacant. Then after 2 weeks, the seller decided to have staging done. The first impression is WOW! This home now feels like a million bucks. Remember this is the same house! We sold it very shortly after staging the home.

Contact   Info

Drop us a message. Ask us a question. Contact us.


7700 France Ave S #230
Edina, MN 55435
(952) 915-2252 (direct office)
(952) 884-8404 (office front desk)

Steven Hong, REALTOR
Team lead
Old Home Certified
(612) 990-9009

Each office independently owned and operated.  All information is deemed reliable but not guaranteed, and should be independently reviewed and verified. Equal opportunity housing. 

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